Tag Archives: Twitter

Social Media Engagement – How Much Time is Needed?

There are differing opinions about how often you should post on social media sires like Facebook, Google Plus, and LinkedIn when you want to promote your business. Advice can range from once a week to multiple times a day. What’s the right amount? What about personal profile posts?

Posting on Social Media Business Pages

Based upon various studies and articles on the subject, Twitter seems to be the platform that requires the most engagement, with multiple tweets daily being suggested. Regardless of how often you believe you need to be posting to your business pages, even if it’s just once a week, one thing that’s agreed upon is that your posts need to be informative and add value. Even if you’re spinning an article or curating existing content, rather than writing totally original content, this takes more time that just posting a link to another page. Your comment on the post often needs to be formatted and have hash tags. The are tools like Buffer and Hootsuite, but you’ll still to come up with content, add imagery, which needs to be optimized with an alt tag and description, etc. I’m not even factoring in the time it takes to create original images, slides, and video. How do you find the time?

Just like anything else that needs to get done, you need to make time for your priorities. There’s only so much time in the day, and sometimes proper time management calls for delegation. A top executive may need to devote more time on other business matters and find it cost-efficient to delegate social media engagement to others. That’s not a problem, but what about the small business owner without the funds to hire social media help?

Social media content writing requires proper time management, discipline, and organizational skills. I find it best to schedule my blogging on a certain day of the week. Occasionally I don’t always meet this goal because I’m putting work for others ahead of my own, but I do my best to make the time and stick to the schedule. When I can, I write an extra article to have in reserve for the weeks when I’m really crunched for time.

Posting on Social Media Personal Profile Pages

I spend all day in front of my computer, and much of it working on social media tasks. I don’t really have any time left over these days to post on my personal pages. I make time to stay in touch on Facebook with one of my long-distance friends who’s ill, that’s about it. While I’m on there, I’ll spend a few minutes reading my timeline and may comment on some posts, but I notice some of my friends are avid users and post regularly. I have to wonder where they find the time. Many have jobs and a social life. It’s true that these types of posts don’t require lots of effort, compared to writing an article or blog post. However, there are some people that post constantly enough that it’s equivalent to writing a novel, plus they leave numerous lengthy comments on others’ posts. That’s when I begin to wonder if they have a life in the real world, have social media addiction, or are just needy for attention.

Are you finding it a breeze to manage your business’ social media? Do you have time-management tricks to share? Do you think there should be a limit to how much time one spends on social media for personal pages? Please share any advice or thoughts…if you can find the time.

Why Facebook Needs a Dislike Button

Facebook dislike stamp

Facebook can be a great place to reconnect with friends, classmates, and distant relatives, and make new friends. However, this social media platform can turn some people off, causing them to delete people off their friends list or not log in altogether.

Reasons Facebook Makes People Want to Hit a Dislike Button

Facebook has changed over the years. Some people are happy with some of the new features. Many other reasons people object to posts haven’t changed.

Too Much Attention Seeking

Some people are just plain drama queens. They may tend to post updates that beg for people to ask what’s wrong and pry for more details about their latest crisis du jour. For example, posts full of intrigue, like “It’s sooo unfair,” “Need prayers,” or “I just can’t take it anymore,” beg for an inquiring response. Such cries for help/support without letting others know what’s really going on can seem pathetic after a while. These types of posts may be viewed as narcissistic, and can create a “boy crying wolf” situation when posted continually. One has to wonder whether the people who ask what’s wrong really care or are just being nosy and looking for gossip.

Too Many Ads in the Newsfeed

No, it’s not a coincidence that you suddenly see ads in your newsfeed related to products or services you’ve been looking at online. Facebook makes big money from companies that pay for advertisements on the site. Technology makes it possible for Facebook, Google Plus, Pinterest, and other social media channels to track your online activity and turn this data mining into advertising revenue. There are things you can do to minimize the data collected and protect your privacy, such as blocking and deleting cookies, adjusting browser settings, and add-ons that block scripts running on web pages. However, it’s very difficult to be completely anonymous on the Internet.

Too Much PDA

You’re in love? That’s great. Just remember that certain things are best expressed privately. All the lovey-dovey, gushing love notes some couples put on display can be nauseating. Also, it may tend to make your friends who are single and lonely feel jealous and worse about their own unattached status. Even when I speak to my single girlfriends on the phone or in person, I refrain from rubbing my romantic bliss and my boyfriend’s wonderful traits in their face

Too Much Information

People just aren’t as interested in your daily activities as you might hope they are. Some people feel a need to use Facebook like a journal, chronicling their daily activities and moods. When Facebook asks how you’re feeling or what’s up, you should keep in mind that people don’t really care about what you just ate for dinner, or that it’s a rainy day and you feel blah.

Do you have a Facebook pet peeve? Feel free to vent, many others can probably relate to it.

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Is Social Media a Relationship Killer?

Social media like Google Plus, Facebook, and Twitter, and relationships

Relationships are challenging. Have Facebook, Google+, Twitter, and other sites complicated relationships even more? How much of a threat do they really pose?

Social Media and Relationship Strategies for Dealing With it

My grandpa told me he blamed the rising divorce rate on the automobile because of the opportunities it offered to venture outside the home. Today, you don’t even need a set of wheels, a partner can stray with the click of a mouse, right at home. We’ve all witnessed various strategies used by couples to minimize trust issues on social media sites:

The joint Facebook page.

  • Sharing passwords for transparency.
  • The profile picture of the couple to let the world know the other is taken.
  • Displaying a relationship status. Again-adding the “taken” tag.

Being Naughty or Nice – Knowing Right From Wrong

In real life, people don’t carry signs about a relationship status or wear a picture of their significant other or spouse on their shirt, but many wear wedding bands. Yet, a wedding band isn’t always a deterrent to those willing to trespass on a marriage, and there are many married cheaters who hide rings or wear them when cheating. So does the online profile increase the threat to the relationship?

I recently had a guy flaunt our relationship on his Facebook page via check-in and status updates. I later discovered he only took me out of the closet a week after his ex-girlfriend changed her status to ”in a relationship”, and refriended her around the same time to rub it in her face. Despite his denial of using me for such motives, I was able to verify the timeline of events with a mere glance at her page. So while social media provides more opportunity for bad behavior, the digital footprints can make it harder to cover up.

Whether you wear a ring in real life or display a “taken” online profile, is online activity going to increase the odds for misbehavior? I’d argue that while online activity offers more temptations and opportunities for mischief, the distinction between real world and online interactions will be irrelevant when a person’s is heart faithful. I believe a trustworthy person who has integrity and a conscience isn’t going to lose those qualities by participating in social media. A person without those qualities can go the other way, and use every opportunity, online and offline, to act naughty. If you’re wishing your mate would close his/her account, defriend so-and-so, or change a relationship status, you may just really be wishing for a different, more trustworthy person.

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Can You Avoid Social Media?

Social media rainbow chalk

Are you old enough to remember life without computers, Internet, and social media? Was life better or easier then…or does it even matter?

There’s No Turning Back the Clock

In today’s world, Facebook, Google Plus, Twitter, blogs, and other social media are an integral part of society. Is it possible to live in today’s world without any exposure to social media? Successful businesses need to include social media in their marketing activities to stay competitive today. Many already have a Facebook page, and are on LinkedIn ,Twitter, etc. Those who don’t already have a Google+ account will face being run over by the competitors who do when the inevitable explosion of Google Plus arrives.

Asking if you can avoid social media is like asking if you can avoid computers. Social media is so intertwined with computers and the Internet, it’s not realistically possible to separate them. Most businesses can’t afford a television ad, and those who can are definitely going to also take advantage of Internet marketing through social media as well. The days of people looking up a business number in the yellow pages and dialing numbers on a rotary phone are gone, and there’s no turning back.

Marketing Success in Today’s World

How many customers don’t have a computer or smartphone these days? While it may be theoretically possible to cater to customers who don’t have either, it would require a very costly and ineffective marketing campaign to reach them through television, mailing, and print advertising.

Perhaps individuals are able to throw out their computers, televisions, and smartphones, and live on a secluded island without any exposure to Internet activity. However, for a business to do so would mean certain death. While it’s possible to stick to outmoded and ineffective marketing strategies, businesses who do so will get crushed by competitors who are adapting to current trends, and using Internet marketing to its full potential. They will eventually be replaced and be remembered as a thing of the past, just like the rotary dial phone they hope will ring with sales orders. Whether you like it or not, social media is essential to keep up with the competition. If you haven’t already jumped on the bandwagon, don’t wait until it’s too late and get left in the dust.

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