Tag Archives: social media

Google Plus – Just Another Facebook Clone?

Google+ Facebook

Many people mistake Google Plus for another Facebook copycat. However, these two social media channels are quite different, and serve different, but complimentary purposes.

Facebook vs. Google+ – Which is Better Overall?

Do you really need both social networks? The answer depends on what you’re using them for. Facebook is great for staying in touch with those you know. Google + is great for meeting new people want to get to know. If you want to use social media to connect with old friends and keep up with their latest shenanigans for personal reasons, Facebook is a great way to do that. It can seem like a never-ending high school reunion. However, if you’re seeking to network with others who share similar interests for personal or business reasons, Google+ is the way to go.

Many haven’t jumped on the Google+ bandwagon because they don’t see their friends on there. They feel somewhat lost without a familiar surrounding of friends and family. However, once you get familiar with how it works, Google Plus offers a very friendly community, and many opportunities to meet exciting new people who share your interests.

Which has the Best Features?

Again, the answer depends on what you’re using the platform for. We’ll compare some of their popular features below:

  • Posts – Facebook posts are more geared toward finding out what’s happening in your friends’ lives, and, offers posts focused more on entertainment value. Google Plus offers more informative content and is more focused on sharing knowledge about interests. If you want to learn more about hobbies, business development, education, science, entertainment, etc., Google + posts supply an endless fountain of information on topics of interest you want to discuss and share knowledge about. Google Plus also gives you more flexibility in posting, since you can disable comments and reshares on a post, tag people in updates by using the @ or + signs, and send the update via email to your circles and extended circles.
  • Connecting with Others – While it may be easier to find those you already know on Facebook, G+ makes it easier to meet new people. As you add people to your profile, Google has you decide on a circle to place them in. Google+’s custom circles offer more flexibility and ease in organizing people by the categories you create. You can target posts to particular circles, as well as choose to make it public or direct it to individuals. For example, a band might create different circles for local bands, promoters, groupies, booking contacts, fellow musicians, studio owners, journalists, etc. Another advantage of circles is that if someone adds you, you aren’t automatically going to see their posts in your feed unless you add them back.

Communities are another feature that Google has an edge in. Due to the productivity tools bundled into the G+ platform, the sharing and learning that takes place in its communities is taken to a whole new level.

  • Visibility – Right now, Facebook has way more social sharing activity However, Google+’s activity and users are quickly growing, thanks to the 100’s of millions of new Android phone activations each year. Google’s Android operating system directly connects users to a G+ profile. Also, due to Google’s own search engine, Google+ posts will be weighted more and rank higher in search results.
  • Chat vs. Hangout – Through Hangouts, Google has added a audiovisual component to chat that takes personal interaction a step beyond. Getting a like on a Facebook page doesn’t engage friends, customers and fans in the same way that interacting on a more personal level does. Hangouts On Air can also be conducted, which are broadcast worldwide and can be archived in your Youtube channel.
  • Images – Google Plus allows additional photo options, such as automated animation for images. Check it out, it’s pretty cool.

The above is a comparison of select features, there are many others that could be compared. While Google+ is still young and its future is yet to be seen, there’s no denying Google’s powerful reach. Do you consider either network, or both, to be a waste of time? Can’t live without one or both? Leave a comment and let’s hear what you think.

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Proper Google+ Plus Etiquette – Who Says?

google plus nail

Do you plus one yourself or do you cringe at those who plus themselves? What does where you stand on hitting the Plus One button on your own Google posts say about your personality?

Thou Shalt Not Plus Thyself and Plussing Unto Others

The ten commandments were written before the birth of Google, Facebook, and Twitter, so apparently God wants us to figure out the right and wrong of plusses and likes for ourselves. Two well-respected authorities, social media consultants Mike Allton of www.thesocialmediahat.com, and Jason T. Wiser of www.ontracktips.com, differ on plussing their own Google Plus posts. Mike Allton believes in patting himself on the back once in a while with a plus, while Jason T. Wiser feels it would be vain for him to plus his own posts. Another social media expert, Dustin Stout of www.dustn.tv, thinks plussing yourself isn’t wrong, and takes it a step further, believing that resharing your own post isn’t a sin either. There are strong opinions surrounding this click, and upon examination, I would argue they align with a person’s attitudes toward life and love in general.

Let’s analogize for a minute that the Google Plus One (or Facebook’s Like) button is a digital way of sharing love. Love me-plus me-like me-oooh baby, it feels so good! There are as many different styles of love as there are views on the proper use of these social media buttons. Can demographic groups, personality types, love styles, and plussing be correlated? If I applied for a big money research grant (are you considering it now?), do you think behavior studies would bear out the following hypotheses?

Social Media Personalities and Plussing Tendencies

  • Demographic Group: Baby boomers
  • Personality Traits/Love Style: Modest and reserved. They don’t freely tell children and family they love them, but expect them to know it intuitively.
  • Plussing Behavior: Being raised to value modesty and humility, they’ll think plussing yourself is vain and hedonistic. Reserved, modest people will feel embarrassed and guilty for tooting their own horn with a plus button. Raised with old-fashioned notions about self-pleasure, they would perhaps even feel dirty afterward. Plussing others is based on merit alone.
  • Demographic Group: Hippies from the 60’s and 70’s
  • Personality Traits/Love Style: Give love to get love / Free love
  • Plussing Behavior: These people will freely and selflessly give others plusses, and believe that their appreciation will be more than reciprocated by people plussing their posts in return. Self-plussing therefore seems unnecessary to them.
  • Demographic Group: The Me generation
  • Personality Traits/Love Style: It’s all about me / Narcissistic love
  • Plussing Behavior: Narcissists will often plus themselves, They will only rarely plus another when they think it benefits themselves to do so.

Obviously, I’m overgeneralizing these demographic groups. The point is that the definition of right and wrong in social media behavior will differ as much as people do. I could go on and on about how religious, political, moral, and other factors impact social media behavior, but it’s beyond the scope of this blog. I’d be happy to use your taxpayer money to study the issue further though. If you don’t want the government to waste your money with me, feel free to sound off with a comment.

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Is Social Media a Relationship Killer?

Social media like Google Plus, Facebook, and Twitter, and relationships

Relationships are challenging. Have Facebook, Google+, Twitter, and other sites complicated relationships even more? How much of a threat do they really pose?

Social Media and Relationship Strategies for Dealing With it

My grandpa told me he blamed the rising divorce rate on the automobile because of the opportunities it offered to venture outside the home. Today, you don’t even need a set of wheels, a partner can stray with the click of a mouse, right at home. We’ve all witnessed various strategies used by couples to minimize trust issues on social media sites:

The joint Facebook page.

  • Sharing passwords for transparency.
  • The profile picture of the couple to let the world know the other is taken.
  • Displaying a relationship status. Again-adding the “taken” tag.

Being Naughty or Nice – Knowing Right From Wrong

In real life, people don’t carry signs about a relationship status or wear a picture of their significant other or spouse on their shirt, but many wear wedding bands. Yet, a wedding band isn’t always a deterrent to those willing to trespass on a marriage, and there are many married cheaters who hide rings or wear them when cheating. So does the online profile increase the threat to the relationship?

I recently had a guy flaunt our relationship on his Facebook page via check-in and status updates. I later discovered he only took me out of the closet a week after his ex-girlfriend changed her status to ”in a relationship”, and refriended her around the same time to rub it in her face. Despite his denial of using me for such motives, I was able to verify the timeline of events with a mere glance at her page. So while social media provides more opportunity for bad behavior, the digital footprints can make it harder to cover up.

Whether you wear a ring in real life or display a “taken” online profile, is online activity going to increase the odds for misbehavior? I’d argue that while online activity offers more temptations and opportunities for mischief, the distinction between real world and online interactions will be irrelevant when a person’s is heart faithful. I believe a trustworthy person who has integrity and a conscience isn’t going to lose those qualities by participating in social media. A person without those qualities can go the other way, and use every opportunity, online and offline, to act naughty. If you’re wishing your mate would close his/her account, defriend so-and-so, or change a relationship status, you may just really be wishing for a different, more trustworthy person.

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Can You Avoid Social Media?

Social media rainbow chalk

Are you old enough to remember life without computers, Internet, and social media? Was life better or easier then…or does it even matter?

There’s No Turning Back the Clock

In today’s world, Facebook, Google Plus, Twitter, blogs, and other social media are an integral part of society. Is it possible to live in today’s world without any exposure to social media? Successful businesses need to include social media in their marketing activities to stay competitive today. Many already have a Facebook page, and are on LinkedIn ,Twitter, etc. Those who don’t already have a Google+ account will face being run over by the competitors who do when the inevitable explosion of Google Plus arrives.

Asking if you can avoid social media is like asking if you can avoid computers. Social media is so intertwined with computers and the Internet, it’s not realistically possible to separate them. Most businesses can’t afford a television ad, and those who can are definitely going to also take advantage of Internet marketing through social media as well. The days of people looking up a business number in the yellow pages and dialing numbers on a rotary phone are gone, and there’s no turning back.

Marketing Success in Today’s World

How many customers don’t have a computer or smartphone these days? While it may be theoretically possible to cater to customers who don’t have either, it would require a very costly and ineffective marketing campaign to reach them through television, mailing, and print advertising.

Perhaps individuals are able to throw out their computers, televisions, and smartphones, and live on a secluded island without any exposure to Internet activity. However, for a business to do so would mean certain death. While it’s possible to stick to outmoded and ineffective marketing strategies, businesses who do so will get crushed by competitors who are adapting to current trends, and using Internet marketing to its full potential. They will eventually be replaced and be remembered as a thing of the past, just like the rotary dial phone they hope will ring with sales orders. Whether you like it or not, social media is essential to keep up with the competition. If you haven’t already jumped on the bandwagon, don’t wait until it’s too late and get left in the dust.

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