Tag Archives: online advertising

Online Marketing Pet Peeves and Turnoffs

There are some online marketing strategies that I find highly irritating. Am I the only one? It sometimes seems that way, since they must be getting results if they appear so often. The following are my top offenders:

The Half Hour Audio Teaser

They’re going to share their secret to fame, fortune, happiness, success, etc. with you. How they lost 10 pounds in two days, the stock that’s set to skyrocket 100 times in value, how to make every person of the opposite sex fall at your feet. You’re dying to hear the big reveal, but first you have to listen to thirty minutes of a spiel that’s designed to prime you for the final pitch. If you have the time and patience to listen to the speaker drone on, he’ll keep leading you on with promises about how he’s going to get to the point and share the valuable secret soon. (Who is this guy anyway? The same annoying voice seems to be used in all of these things. They probably never show his picture because he’s afraid of death threats.) If you’ve got the stamina to hang in there until the end, you wind up feeling like you did when someone in your early dating years strung you along with empty promises. You’re wearing a big “S” for sucker on your forehead when you finally find out that in order to get the top secret information, you’re going to have to pony up the price of a subscription to their newsletter, buy their book, or buy a membership to join their group. I don’t understand how someone can still trust them to deliver information that lives up to it hype after they just spent all that time stringing them along with their teasing.

Online Marketing Daily Spam

One of my very first followers on my blog was from a guy who lives a “location-free lifestyle.” Okay, so he’s a homeless guy with a computer, but I was impressed that he was able to make enough of a living with just his laptop to travel the world. To show my appreciation, I reciprocated and signed up for his newsletter. That’s when I found out the hard way how much time a homeless guy with a pc has on his hands. I started getting tons of emails, sometimes more than once a day. If people are nice enough to subscribe to your newsletter, don’t abuse their email address. I shouldn’t be hearing from you more often than I do my family members and closest friends.

These are just some of the online turnoffs I encounter most. Feel free to sound off and rant about yours. Maybe I’ll even seem less crabby when you do.