Tag Archives: marketing

Copywriting Tips to Drive Traffic and Sales

Copywrting tips

A copywriter must to use the most effective strategies to get viewers to click and continue reading. With so many sites competing for the limited attention of online viewers, you need a way to grab a reader’s attention and avoid having them click away before reading your message. Some essential copywriting guidelines to follow are listed below.

Copywriting that Gets Results

  • Write an effective headline. – The headline is key for grabbing a viewer’s attention. It needs to be compelling and intriguing, your viewers need to want to click and find out more. Spend time putting thought into your headline. This is the most important part of your copywriting. If your headline doesn’t motivate the viewer to click on the link and read on, the rest of what you say won’t really matter.
  • Use visual, rich media and alternative content display to grab users’ attention. – Using videos has been shown to be an effective communication tool, but images and graphs are also useful. The key is to present information in a novel, unexpected, and visually appealing way. Be careful not to use media that takes too long to load on the page. Studies have shown that even one second can make the difference between a viewer clicking away from the page or not. It’s been estimated that a third of viewers will abandon the page between one and five seconds if it has a slow load time.
  • Be informative. – Your content should offer something of value to the reader. With so many sites begging for online attention, your content needs to reward your viewers’ attention with something of benefit to them.
  • Be relatable. – This goes beyond just writing in a way that’s easy to read. While it’s important to use the right tone in speaking to the audience you’re targeting, you also want to make it easy for them to identify with what you’re saying. The use of personal narrative is an effective way of allowing the audience connect with your message.
  • Use keywords effectively. – Don’t overstuff your content with keywords. Use them in a logical way that flows naturally with the delivery of the information being presented.

Online consumers are bombarded with messages trying to grab their attention. You need to keep their limited attention span in mind. Getting viewers to click is the initial hurdle. After that, your words are the magic glue that keeps them from bouncing off of the page. With properly crafted content, your words will convert your viewers into customers.

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Proper Google+ Plus Etiquette – Who Says?

google plus nail

Do you plus one yourself or do you cringe at those who plus themselves? What does where you stand on hitting the Plus One button on your own Google posts say about your personality?

Thou Shalt Not Plus Thyself and Plussing Unto Others

The ten commandments were written before the birth of Google, Facebook, and Twitter, so apparently God wants us to figure out the right and wrong of plusses and likes for ourselves. Two well-respected authorities, social media consultants Mike Allton of www.thesocialmediahat.com, and Jason T. Wiser of www.ontracktips.com, differ on plussing their own Google Plus posts. Mike Allton believes in patting himself on the back once in a while with a plus, while Jason T. Wiser feels it would be vain for him to plus his own posts. Another social media expert, Dustin Stout of www.dustn.tv, thinks plussing yourself isn’t wrong, and takes it a step further, believing that resharing your own post isn’t a sin either. There are strong opinions surrounding this click, and upon examination, I would argue they align with a person’s attitudes toward life and love in general.

Let’s analogize for a minute that the Google Plus One (or Facebook’s Like) button is a digital way of sharing love. Love me-plus me-like me-oooh baby, it feels so good! There are as many different styles of love as there are views on the proper use of these social media buttons. Can demographic groups, personality types, love styles, and plussing be correlated? If I applied for a big money research grant (are you considering it now?), do you think behavior studies would bear out the following hypotheses?

Social Media Personalities and Plussing Tendencies

  • Demographic Group: Baby boomers
  • Personality Traits/Love Style: Modest and reserved. They don’t freely tell children and family they love them, but expect them to know it intuitively.
  • Plussing Behavior: Being raised to value modesty and humility, they’ll think plussing yourself is vain and hedonistic. Reserved, modest people will feel embarrassed and guilty for tooting their own horn with a plus button. Raised with old-fashioned notions about self-pleasure, they would perhaps even feel dirty afterward. Plussing others is based on merit alone.
  • Demographic Group: Hippies from the 60’s and 70’s
  • Personality Traits/Love Style: Give love to get love / Free love
  • Plussing Behavior: These people will freely and selflessly give others plusses, and believe that their appreciation will be more than reciprocated by people plussing their posts in return. Self-plussing therefore seems unnecessary to them.
  • Demographic Group: The Me generation
  • Personality Traits/Love Style: It’s all about me / Narcissistic love
  • Plussing Behavior: Narcissists will often plus themselves, They will only rarely plus another when they think it benefits themselves to do so.

Obviously, I’m overgeneralizing these demographic groups. The point is that the definition of right and wrong in social media behavior will differ as much as people do. I could go on and on about how religious, political, moral, and other factors impact social media behavior, but it’s beyond the scope of this blog. I’d be happy to use your taxpayer money to study the issue further though. If you don’t want the government to waste your money with me, feel free to sound off with a comment.

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Can You Avoid Social Media?

Social media rainbow chalk

Are you old enough to remember life without computers, Internet, and social media? Was life better or easier then…or does it even matter?

There’s No Turning Back the Clock

In today’s world, Facebook, Google Plus, Twitter, blogs, and other social media are an integral part of society. Is it possible to live in today’s world without any exposure to social media? Successful businesses need to include social media in their marketing activities to stay competitive today. Many already have a Facebook page, and are on LinkedIn ,Twitter, etc. Those who don’t already have a Google+ account will face being run over by the competitors who do when the inevitable explosion of Google Plus arrives.

Asking if you can avoid social media is like asking if you can avoid computers. Social media is so intertwined with computers and the Internet, it’s not realistically possible to separate them. Most businesses can’t afford a television ad, and those who can are definitely going to also take advantage of Internet marketing through social media as well. The days of people looking up a business number in the yellow pages and dialing numbers on a rotary phone are gone, and there’s no turning back.

Marketing Success in Today’s World

How many customers don’t have a computer or smartphone these days? While it may be theoretically possible to cater to customers who don’t have either, it would require a very costly and ineffective marketing campaign to reach them through television, mailing, and print advertising.

Perhaps individuals are able to throw out their computers, televisions, and smartphones, and live on a secluded island without any exposure to Internet activity. However, for a business to do so would mean certain death. While it’s possible to stick to outmoded and ineffective marketing strategies, businesses who do so will get crushed by competitors who are adapting to current trends, and using Internet marketing to its full potential. They will eventually be replaced and be remembered as a thing of the past, just like the rotary dial phone they hope will ring with sales orders. Whether you like it or not, social media is essential to keep up with the competition. If you haven’t already jumped on the bandwagon, don’t wait until it’s too late and get left in the dust.

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