Tag Archives: LinkedIn

LinkedIn Business Networking Success Tips

LinkedIn can be a great way to use social networks for professional gain. At first, in may look daunting to a person who’s used to Facebook’s visual interface and lots of entertaining, fluffy posts. The tone on social media sites vary according to the users’ motives, and LinkedIn is definitely about getting ahead in business-building your brand name, reputation, and customer base. Here are some of the top tips for getting the most out of LinkedIn.

LinkedIn Strategies for Dominance

Optimize your profile with keywords. Especially in your headline, your current work experience, past work experience and summary. Google Adwords is a great tool for keyword research.

Use a professional headshot. Your half-naked pose or picture of you at the bar will not impress. At least, not in the right way.

Complete your profile. Make sure to fill out all the sections and add projects, publications, awards, certifications, whatever you can to fill it out as completely as possible. You can use the Complete Your Profile button to get walked through this.

Take a look at some profiles of your top competitors. Not only does your profile need to be written with proper grammar, spelling, and punctuation, it should use effective marketing language with flair.

Build your connections number. 500+ seems to be the magic number everyone needs to have in order to be taken seriously. In this case, it’s quantity over quality, I doubt that most people actually know all of those connections personally. I imported my email contacts as a .csv file and hardly had anyone I knew accept my invitation to connect. I know some of them probably didn’t have a LinkedIn account or weren’t active users, but others, well…sheesh. The real topper is when you send a connection request to your coworker that doesn’t get accepted. Nice teamwork there, huh?

I eventually joined some open networking groups and that got me to 500+ quickly. (I did notice a couple of the coworkers who initially snubbed my connection request had a change of heart after I had 500+ and sent me one. Kinda made me feel like one of the nerds at school who suddenly gets invited to sit at the popular kids’ table at the cafeteria and now everyone likes you.)

Give endorsements. Sure, it’s nice when people endorse you back. However, if they don’t, don’t let that discourage you from taking the initiative in endorsing others. I always return endorsements as long as their profile looks like it matches the skills. It’s just the right thing to do for etiquette’s sake, and hopefully good LinkedIn karma.

Post updates. The Pulse feed is a good way to get visibility. I’d like to have time to post more often, but I try to share a blog post at least once a week.

These are some basic tips to get you started off on the right foot. Do you love or hate LinkedIn? If you do, please share your reasons.

Is Social Media a Relationship Killer?

Social media like Google Plus, Facebook, and Twitter, and relationships

Relationships are challenging. Have Facebook, Google+, Twitter, and other sites complicated relationships even more? How much of a threat do they really pose?

Social Media and Relationship Strategies for Dealing With it

My grandpa told me he blamed the rising divorce rate on the automobile because of the opportunities it offered to venture outside the home. Today, you don’t even need a set of wheels, a partner can stray with the click of a mouse, right at home. We’ve all witnessed various strategies used by couples to minimize trust issues on social media sites:

The joint Facebook page.

  • Sharing passwords for transparency.
  • The profile picture of the couple to let the world know the other is taken.
  • Displaying a relationship status. Again-adding the “taken” tag.

Being Naughty or Nice – Knowing Right From Wrong

In real life, people don’t carry signs about a relationship status or wear a picture of their significant other or spouse on their shirt, but many wear wedding bands. Yet, a wedding band isn’t always a deterrent to those willing to trespass on a marriage, and there are many married cheaters who hide rings or wear them when cheating. So does the online profile increase the threat to the relationship?

I recently had a guy flaunt our relationship on his Facebook page via check-in and status updates. I later discovered he only took me out of the closet a week after his ex-girlfriend changed her status to ”in a relationship”, and refriended her around the same time to rub it in her face. Despite his denial of using me for such motives, I was able to verify the timeline of events with a mere glance at her page. So while social media provides more opportunity for bad behavior, the digital footprints can make it harder to cover up.

Whether you wear a ring in real life or display a “taken” online profile, is online activity going to increase the odds for misbehavior? I’d argue that while online activity offers more temptations and opportunities for mischief, the distinction between real world and online interactions will be irrelevant when a person’s is heart faithful. I believe a trustworthy person who has integrity and a conscience isn’t going to lose those qualities by participating in social media. A person without those qualities can go the other way, and use every opportunity, online and offline, to act naughty. If you’re wishing your mate would close his/her account, defriend so-and-so, or change a relationship status, you may just really be wishing for a different, more trustworthy person.

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Can You Avoid Social Media?

Social media rainbow chalk

Are you old enough to remember life without computers, Internet, and social media? Was life better or easier then…or does it even matter?

There’s No Turning Back the Clock

In today’s world, Facebook, Google Plus, Twitter, blogs, and other social media are an integral part of society. Is it possible to live in today’s world without any exposure to social media? Successful businesses need to include social media in their marketing activities to stay competitive today. Many already have a Facebook page, and are on LinkedIn ,Twitter, etc. Those who don’t already have a Google+ account will face being run over by the competitors who do when the inevitable explosion of Google Plus arrives.

Asking if you can avoid social media is like asking if you can avoid computers. Social media is so intertwined with computers and the Internet, it’s not realistically possible to separate them. Most businesses can’t afford a television ad, and those who can are definitely going to also take advantage of Internet marketing through social media as well. The days of people looking up a business number in the yellow pages and dialing numbers on a rotary phone are gone, and there’s no turning back.

Marketing Success in Today’s World

How many customers don’t have a computer or smartphone these days? While it may be theoretically possible to cater to customers who don’t have either, it would require a very costly and ineffective marketing campaign to reach them through television, mailing, and print advertising.

Perhaps individuals are able to throw out their computers, televisions, and smartphones, and live on a secluded island without any exposure to Internet activity. However, for a business to do so would mean certain death. While it’s possible to stick to outmoded and ineffective marketing strategies, businesses who do so will get crushed by competitors who are adapting to current trends, and using Internet marketing to its full potential. They will eventually be replaced and be remembered as a thing of the past, just like the rotary dial phone they hope will ring with sales orders. Whether you like it or not, social media is essential to keep up with the competition. If you haven’t already jumped on the bandwagon, don’t wait until it’s too late and get left in the dust.

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