Tag Archives: business marketing

7 Online Marketing Mistakes to Avoid at all Costs

Online marketing efforts can backfire if not done properly. Thee are certain things that are sure to turn off viewers and potential customers. I’ll list some common mistakes below.

Your Website Needs Improvement

This may be for various reasons. It may be visually cluttered and unattractive. Perhaps it contains typos and poor grammar. It may contain broken links or other problems with functionality. The pages may load too slowly.

You want your website to have a clean, well-organized appearance. The visitor should be able to scan it quickly for what they’re looking for. The pages should load quickly and be easy to navigate to. A professional copywriter can make sure that the words convey the right message and keep your visitors interested enough to stay on the page more than a few seconds. A poorly written or poorly designed page is almost certain to translate into a high bounce rate.

You’re not Using Email Marketing

It’s important to gather information about your visitors. Often, an incentive is provided, such as offering them a free gift, newsletter, discount, e-book, or other offering. Don’t buy email lists and send email to people who haven’t requested it. You should also provide an unsubscribe option to your subscribers.

Keep track of the responses from your list and create groups based upon their open rate and whether or not they click on the links contained in your email messages. This will help you target your readers with the best offers. You may want to send email less frequently to less responsive list members.

You’re not Analyzing Your Traffic

You need to use analytics to see where your website traffic is coming from. The available tools let you pinpoint the traffic and referral source for all of your leads and sales. If a certain traffic source clearly isn’t delivering results, don’t waste efforts and resources on it. Allocate more energy and resources on the sources that produce a high percentage of conversions.

You Talk too Much About Yourself

How do you feel about people who talk only about themselves? Your visitors and readers feel the same way. It’s boring, no one cares to hear about how great you are all the time or what you just ate. They want to know how you can help solve their problems.

You’re Over-Optimizing

Don’t create content for search engines, create it for humans. Google will penalize your site for overoptimization. Your content should focus on delivering informative, engaging content. Practices like keyword stuffing are a thing of the past.

Your Online Marketing Content is Stale

Keep your content fresh and relevant. Rehashing old articles isn’t going to be effective in catching your viewers’ attention and keeping them engaged.

You Don’t Have a Call to Action

You need to let the visitor know what to do next to get more involved with your content and business. A call to action may be a newsletter sign-up or an opportunity to download an e-book. Your call to action should be placed in the proper location, such as directly under the header, at the end of a post, and on the sidebar. The link should direct them to a specific landing page that clearly highlights what value is being provided to the customer.

 

LinkedIn Business Networking Success Tips

LinkedIn can be a great way to use social networks for professional gain. At first, in may look daunting to a person who’s used to Facebook’s visual interface and lots of entertaining, fluffy posts. The tone on social media sites vary according to the users’ motives, and LinkedIn is definitely about getting ahead in business-building your brand name, reputation, and customer base. Here are some of the top tips for getting the most out of LinkedIn.

LinkedIn Strategies for Dominance

Optimize your profile with keywords. Especially in your headline, your current work experience, past work experience and summary. Google Adwords is a great tool for keyword research.

Use a professional headshot. Your half-naked pose or picture of you at the bar will not impress. At least, not in the right way.

Complete your profile. Make sure to fill out all the sections and add projects, publications, awards, certifications, whatever you can to fill it out as completely as possible. You can use the Complete Your Profile button to get walked through this.

Take a look at some profiles of your top competitors. Not only does your profile need to be written with proper grammar, spelling, and punctuation, it should use effective marketing language with flair.

Build your connections number. 500+ seems to be the magic number everyone needs to have in order to be taken seriously. In this case, it’s quantity over quality, I doubt that most people actually know all of those connections personally. I imported my email contacts as a .csv file and hardly had anyone I knew accept my invitation to connect. I know some of them probably didn’t have a LinkedIn account or weren’t active users, but others, well…sheesh. The real topper is when you send a connection request to your coworker that doesn’t get accepted. Nice teamwork there, huh?

I eventually joined some open networking groups and that got me to 500+ quickly. (I did notice a couple of the coworkers who initially snubbed my connection request had a change of heart after I had 500+ and sent me one. Kinda made me feel like one of the nerds at school who suddenly gets invited to sit at the popular kids’ table at the cafeteria and now everyone likes you.)

Give endorsements. Sure, it’s nice when people endorse you back. However, if they don’t, don’t let that discourage you from taking the initiative in endorsing others. I always return endorsements as long as their profile looks like it matches the skills. It’s just the right thing to do for etiquette’s sake, and hopefully good LinkedIn karma.

Post updates. The Pulse feed is a good way to get visibility. I’d like to have time to post more often, but I try to share a blog post at least once a week.

These are some basic tips to get you started off on the right foot. Do you love or hate LinkedIn? If you do, please share your reasons.