Are you old enough to remember life without computers, Internet, and social media? Was life better or easier then…or does it even matter?
There’s No Turning Back the Clock
In today’s world, Facebook, Google Plus, Twitter, blogs, and other social media are an integral part of society. Is it possible to live in today’s world without any exposure to social media? Successful businesses need to include social media in their marketing activities to stay competitive today. Many already have a Facebook page, and are on LinkedIn ,Twitter, etc. Those who don’t already have a Google+ account will face being run over by the competitors who do when the inevitable explosion of Google Plus arrives.
Asking if you can avoid social media is like asking if you can avoid computers. Social media is so intertwined with computers and the Internet, it’s not realistically possible to separate them. Most businesses can’t afford a television ad, and those who can are definitely going to also take advantage of Internet marketing through social media as well. The days of people looking up a business number in the yellow pages and dialing numbers on a rotary phone are gone, and there’s no turning back.
Marketing Success in Today’s World
How many customers don’t have a computer or smartphone these days? While it may be theoretically possible to cater to customers who don’t have either, it would require a very costly and ineffective marketing campaign to reach them through television, mailing, and print advertising.
Perhaps individuals are able to throw out their computers, televisions, and smartphones, and live on a secluded island without any exposure to Internet activity. However, for a business to do so would mean certain death. While it’s possible to stick to outmoded and ineffective marketing strategies, businesses who do so will get crushed by competitors who are adapting to current trends, and using Internet marketing to its full potential. They will eventually be replaced and be remembered as a thing of the past, just like the rotary dial phone they hope will ring with sales orders. Whether you like it or not, social media is essential to keep up with the competition. If you haven’t already jumped on the bandwagon, don’t wait until it’s too late and get left in the dust.
Written by Dana Altman