Online marketing mistakes

7 Online Marketing Mistakes to Avoid at all Costs

Online marketing efforts can backfire if not done properly. Thee are certain things that are sure to turn off viewers and potential customers. I’ll list some common mistakes below.

Your Website Needs Improvement

This may be for various reasons. It may be visually cluttered and unattractive. Perhaps it contains typos and poor grammar. It may contain broken links or other problems with functionality. The pages may load too slowly.

You want your website to have a clean, well-organized appearance. The visitor should be able to scan it quickly for what they’re looking for. The pages should load quickly and be easy to navigate to. A professional copywriter can make sure that the words convey the right message and keep your visitors interested enough to stay on the page more than a few seconds. A poorly written or poorly designed page is almost certain to translate into a high bounce rate.

You’re not Using Email Marketing

It’s important to gather information about your visitors. Often, an incentive is provided, such as offering them a free gift, newsletter, discount, e-book, or other offering. Don’t buy email lists and send email to people who haven’t requested it. You should also provide an unsubscribe option to your subscribers.

Keep track of the responses from your list and create groups based upon their open rate and whether or not they click on the links contained in your email messages. This will help you target your readers with the best offers. You may want to send email less frequently to less responsive list members.

You’re not Analyzing Your Traffic

You need to use analytics to see where your website traffic is coming from. The available tools let you pinpoint the traffic and referral source for all of your leads and sales. If a certain traffic source clearly isn’t delivering results, don’t waste efforts and resources on it. Allocate more energy and resources on the sources that produce a high percentage of conversions.

You Talk too Much About Yourself

How do you feel about people who talk only about themselves? Your visitors and readers feel the same way. It’s boring, no one cares to hear about how great you are all the time or what you just ate. They want to know how you can help solve their problems.

You’re Over-Optimizing

Don’t create content for search engines, create it for humans. Google will penalize your site for overoptimization. Your content should focus on delivering informative, engaging content. Practices like keyword stuffing are a thing of the past.

Your Online Marketing Content is Stale

Keep your content fresh and relevant. Rehashing old articles isn’t going to be effective in catching your viewers’ attention and keeping them engaged.

You Don’t Have a Call to Action

You need to let the visitor know what to do next to get more involved with your content and business. A call to action may be a newsletter sign-up or an opportunity to download an e-book. Your call to action should be placed in the proper location, such as directly under the header, at the end of a post, and on the sidebar. The link should direct them to a specific landing page that clearly highlights what value is being provided to the customer.

 

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Dana Altman has finally branched out on her own, after her success with legal writing and copywriting for USLegal.com for the past 10 years. She has a wicked way with words, but uses it for the good of her clients by promoting their businesses with expertly crafted content writing and social media marketing. She's written hundreds of published pages for the legal, industrial, construction, medical, education, technology, and many other fields. You can contact Dana at daltmanmedia@gmail.com if you need help driving the right traffic to your site, and turning your visitors into customers. A full range of writing services is available, and can be customized to the SEO needs of any business.

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One thought on “7 Online Marketing Mistakes to Avoid at all Costs”

  1. Hi

    Thanks for sharing these vital marketing Mistakes.

    Well, after working in this field for about 1 year, The biggest mistakes for me personally, which I am already working on

    to improve, are :

    #1 – Analysis Paralysis : I must admit that I fall victim to this sometimes too! 🙁

    #2 – Not tracking analytics properly – it’s true that it is SO VITAL to do this, but most people don’t do this.

    #3 – Selling Without solving – this is also vital, cause when you focus yourself on solving other people’s problems,

    you’ll sell automatically later in the process in a lot of cases.

    These mistakes are very costly, and can have huge impact. I regret I did these marketing mistakes, But Now, I am on my way

    up and I hope sharing this will help many more.

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