6 Top Resume Writing Tips

Your resume is the most important document you create.  Resume writing can make or break your future career success. The job market today is highly competitive. Employees no longer get hired and count on staying with the same company until they retire, there’s more turnover than days past. When you’re looking for a new job, you’ll want to be submitting your resume to online job postings and job boards. Even if you use a staffing agency, recruiter, or job placement service, they’re going to put your resume in a database with a huge pool of others. It’s sink or swim, so here’s how to get your resume to rise to the top.

How to Write a Resume – Keys to Effective Resume Writing

  1.  Don’t ignore SEO. Your resume not only has to get the employer’s interest these days. In order to even be seen by the employer, it has to pop up when the database you upload your resume to gets searched. The way to get seen is to have the right keywords included in the right areas. An SEO expert can perform keyword research tailored to your career goals, ensure that you’re using the best terms, and place them strategically. Very few resume writers are qualified to do this properly and don’t perform the work neeeded.
  2.  Use proper spelling and grammar. This one’s obvious, but it bears repeating. One missing period or apostrophe is all it takes to blow your chances. Especially if you’re looking for a job that requires any type of writing, such as business letters, proposals, invoices, etc. It’s best to have it proofread by a professional writer.
  3.  Format it attractively and make it eye-catching. Don’t go crazy, it needs to have a professional appearance. Keep the number of fonts and font sizes down and don’t overdo the graphics.
  4.  Resume writing needs to use compelling language, without going overboard. Your experience and achievements need to be effectively presented in a way that best highlights your skills. You may not think you accomplished much in that minimum wage job you hated. However, with the right spin, you can powerfully describe your duties in a way that shows how your skills transfer to other types of jobs.
  5.  Be succinct. Remember, the person looking at it has many others to look at and can’t spend all day reading them. Use bullet points properly to make it easy for the reader’s eye to scan the page and get the most important information quickly.
  6.  Avoid resume writing services that don’t spend time interviewing you and want you to fill out a worksheet. Without a proper personal interview, you’re going to get a low quality, cookie-cutter resume based on a template. Most resume services that offer a $99 resume do high volume business and farm the work out to minimum wage contractors. They typically spend 20 minutes on each in order to produce a certain number each day. Your resume isn’t one of the items to try to save money on. A poor one is a total waste of money if it gets no responses.

If you want a professional to handle the work for you, contact Altman Media at daltmanmedia@gmail.com today for a free consultation. Altman Media is the only online professional resume writing service to offer thorough keyword research for an SEO-optimized resume that gets to the top of the employer’s search results.  Our low cost service includes a personal phone interview.  No contractors are used for our services. You will get an attractive, professionally formatted resume that’s written by a professional copywriter.  Altman Media is happy to help you market yourself in the most effective way possible and get ahead of the competition.

7 Online Marketing Mistakes to Avoid at all Costs

Online marketing efforts can backfire if not done properly. Thee are certain things that are sure to turn off viewers and potential customers. I’ll list some common mistakes below.

Your Website Needs Improvement

This may be for various reasons. It may be visually cluttered and unattractive. Perhaps it contains typos and poor grammar. It may contain broken links or other problems with functionality. The pages may load too slowly.

You want your website to have a clean, well-organized appearance. The visitor should be able to scan it quickly for what they’re looking for. The pages should load quickly and be easy to navigate to. A professional copywriter can make sure that the words convey the right message and keep your visitors interested enough to stay on the page more than a few seconds. A poorly written or poorly designed page is almost certain to translate into a high bounce rate.

You’re not Using Email Marketing

It’s important to gather information about your visitors. Often, an incentive is provided, such as offering them a free gift, newsletter, discount, e-book, or other offering. Don’t buy email lists and send email to people who haven’t requested it. You should also provide an unsubscribe option to your subscribers.

Keep track of the responses from your list and create groups based upon their open rate and whether or not they click on the links contained in your email messages. This will help you target your readers with the best offers. You may want to send email less frequently to less responsive list members.

You’re not Analyzing Your Traffic

You need to use analytics to see where your website traffic is coming from. The available tools let you pinpoint the traffic and referral source for all of your leads and sales. If a certain traffic source clearly isn’t delivering results, don’t waste efforts and resources on it. Allocate more energy and resources on the sources that produce a high percentage of conversions.

You Talk too Much About Yourself

How do you feel about people who talk only about themselves? Your visitors and readers feel the same way. It’s boring, no one cares to hear about how great you are all the time or what you just ate. They want to know how you can help solve their problems.

You’re Over-Optimizing

Don’t create content for search engines, create it for humans. Google will penalize your site for overoptimization. Your content should focus on delivering informative, engaging content. Practices like keyword stuffing are a thing of the past.

Your Online Marketing Content is Stale

Keep your content fresh and relevant. Rehashing old articles isn’t going to be effective in catching your viewers’ attention and keeping them engaged.

You Don’t Have a Call to Action

You need to let the visitor know what to do next to get more involved with your content and business. A call to action may be a newsletter sign-up or an opportunity to download an e-book. Your call to action should be placed in the proper location, such as directly under the header, at the end of a post, and on the sidebar. The link should direct them to a specific landing page that clearly highlights what value is being provided to the customer.