Social Media Engagement – How Much Time is Needed?

There are differing opinions about how often you should post on social media sires like Facebook, Google Plus, and LinkedIn when you want to promote your business. Advice can range from once a week to multiple times a day. What’s the right amount? What about personal profile posts?

Posting on Social Media Business Pages

Based upon various studies and articles on the subject, Twitter seems to be the platform that requires the most engagement, with multiple tweets daily being suggested. Regardless of how often you believe you need to be posting to your business pages, even if it’s just once a week, one thing that’s agreed upon is that your posts need to be informative and add value. Even if you’re spinning an article or curating existing content, rather than writing totally original content, this takes more time that just posting a link to another page. Your comment on the post often needs to be formatted and have hash tags. The are tools like Buffer and Hootsuite, but you’ll still to come up with content, add imagery, which needs to be optimized with an alt tag and description, etc. I’m not even factoring in the time it takes to create original images, slides, and video. How do you find the time?

Just like anything else that needs to get done, you need to make time for your priorities. There’s only so much time in the day, and sometimes proper time management calls for delegation. A top executive may need to devote more time on other business matters and find it cost-efficient to delegate social media engagement to others. That’s not a problem, but what about the small business owner without the funds to hire social media help?

Social media content writing requires proper time management, discipline, and organizational skills. I find it best to schedule my blogging on a certain day of the week. Occasionally I don’t always meet this goal because I’m putting work for others ahead of my own, but I do my best to make the time and stick to the schedule. When I can, I write an extra article to have in reserve for the weeks when I’m really crunched for time.

Posting on Social Media Personal Profile Pages

I spend all day in front of my computer, and much of it working on social media tasks. I don’t really have any time left over these days to post on my personal pages. I make time to stay in touch on Facebook with one of my long-distance friends who’s ill, that’s about it. While I’m on there, I’ll spend a few minutes reading my timeline and may comment on some posts, but I notice some of my friends are avid users and post regularly. I have to wonder where they find the time. Many have jobs and a social life. It’s true that these types of posts don’t require lots of effort, compared to writing an article or blog post. However, there are some people that post constantly enough that it’s equivalent to writing a novel, plus they leave numerous lengthy comments on others’ posts. That’s when I begin to wonder if they have a life in the real world, have social media addiction, or are just needy for attention.

Are you finding it a breeze to manage your business’ social media? Do you have time-management tricks to share? Do you think there should be a limit to how much time one spends on social media for personal pages? Please share any advice or thoughts…if you can find the time.

Business Success – You Have No Excuses

Business success and personal successThere are millions of pages written about how to succeed. Giving personal or business success tips and advice is profitable business for many consultants, coaches, trainers, and the like. I’m going to give you a very simple key to success for free – YOU HAVE NO EXCUSES. That’s it. Sure, I may not have what it takes to be a champion sumo wrestler or top male model (especially being a petite female). However, I believe we all have SOMETHING we’re good at. The problem is, some people haven’t figured out what it is, are pursuing the wrong thing, or just don’t have enough faith, patience, and dedication to be true to themselves and pursue it. Here are my suggestions on how to live a more fulfilled life.

Keys to Success and Happiness

Self-awareness – To find your true calling, you need to be in touch with yourself and what brings you a sense of fulfillment. It may involve helping others, creating something useful or appealing to the senses, fixing/improving things, or expressing creativity. Whatever it is, it’s usually something that puts you in a natural flow with the universe, in which you lose a sense of time and the stresses and cares that plague your mind. I’m not talking about tuning out in front of the tv, but actively doing something you enjoy. If you’re stuck, think back on what you did or hated to do as a small child. That may give you clues about what you are good at, or what you aren’t.

  1. Quit making money the primary objective. If money is the means AND the end, you won’t be truly happy. Having money is great, but there are plenty of miserable rich people trying to acquire happiness through “things”, only to find them a temporary pleasure that lose their sparkle after a while. Then they’re constantly pursuing the next thing in an attempt to fill the unhappy void that can never truly be filled with things. Happiness is a state of mind, and if you make up your mind to be happy, being broke won’t stop you. Believing “I’ll be happy when (fill in the blank)” sets yourself up to be unhappy. When you’re doing what you’re meant to do, you can find a way to make money doing it.
  1. Believe in yourself – Lots of now famous people were rejected countless times before becoming successful. Don’t let others define you. You need confidence in yourself, along with the passion and faith, to stay patient and driven toward getting your goals met. I can think of some people that really aren’t “all that” in my opinion, but have been wildly successful at convincing others they are, simply based on how they present themselves.

All of the above relates to my basic advice about the need to stop making excuses. “I don’t have the money to (blank)”, “I’m not (blank) enough”, “I’m not good at (blank)”. These are all excuses. If you think I’m full of crap and need some examples, think about the people with severe physical handicaps who’ve achieve great feats and live happy lives. Watch this video if you need a reminder about the power of a “can do” attitude:

If you still think you have an excuse for not achieving your dreams, please share. I’m good at debating. I’ll be happy to succeed in winning our argument.;-)

Social Media Sites – More Than Popularity Contests?

Social media - popularity contests?Social media channels have become a part of daily life for many. Facebook, Pinterest, Twitter, and Google Plus users are posting on these sites for various reasons. Are some reasons more legitimate than others?

Reasons for Social Media Engagement

1. Business Networking

Many have a Facebook or Google Plus page to promote their businesses. Obviously, their motives to increase profits are justifiable. However, the nature of their posts may not be in line with their goals. Especially when they’re ineffective because they lack SEO optimization, or other characteristics that get the attention of their target audience.

2. Social Networking

Staying in touch with distant friends is a popular and valid reason for using social media channels. Expanding the number of connections you have to others isn’t a problem, depending on the motives involved. As long as stalkiness isn’t involved, and you still interact socially with others in real life, it’s generally a good thing. Of course there are some gray areas. For example, flirting online can be harmless or not, depending on your relationship status.

3. Loneliness and Boredom

These can be problem reasons for engaging in social media platforms. Some people get too sucked into these sites, at the cost of developing a real life and real friendships. Like most forms of escapism, it needs to be used in a limited and balanced way. Those using social sites for these reasons tend to run into more problems. Especially if their posts often take on a negative tone, and they display whining, complaining, and similar traits that reflect the person’s unhappy state of mind. If you’re out to win a popularity contest, people tend to be more attracted to others that are happy and uplifting to be around. Those who are downers may find themselves rather isolated, or surrounded by others who are equally miserable.

There are also those who just seem needy for attention. For some reason, they seem to think we need to be constantly updated on their daily activities. Frankly, most people don’t care what you just ate or where you just went. If you just took a vacation to an interesting locale, sure I’d like to see some scenic pictures, even if I’m pea green with envy. On the other hand, your trip to the local gym or pub….not that interesting to me, sorry. There needs to be a distinction between a profile page and a diary. Social media sites aren’t meant to be used for journaling, and diaries come with locks for privacy reasons.

4. Altruism

Some are trying to promote a worthy cause, such as drawing attention to the plight of abused animals. Of course, one can’t find fault with such motives. However, one needs to be careful to discern whether their motives are pure or if there’s some type of hidden agenda at work. Sorry, but I’m cynical based on past experiences.

Have I left something out-are there other motives at play I haven’t mentioned? I’d love to hear your thoughts and why you’re engaging with social media sites.

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